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Award Winners

Please send an email to : patrick@bmodgroupcom



PFIZER

Playing the HIV education card with inmates in Corrections Canada.

This deck of cards with tattoo art and HIV harm reduction messaging was such a hit as a pilot program at the Kingston Penitentiary, Pfizer decided to provide the cards to the entire Corrections Canada system.

Awards Won :

The Global Awards: 2009 Grand Global Award (Guerilla marketing)

The Rx Club: 2009 Award of Excellence











VIAGRA

Turning sales into a game of 4-play.

With 4 being the highest score on the hardness scale, the reps were encouraged to bring up this point with physicians by learning the hardness facts in a series of direct mailers and an interactive trivia game referred to as 4Play.

Awards Won :

The Global Awards: 2009 Finalist Certificate

The Rx Club: 2009 Award of Excellence









KOGENATE

Hemophilia education that’s fun for young boys.

Kogee Club newsletter was geared towards boys aged 3 to 6, and Kojo to boys 7 to 12. They both aimed at teaching children about their disease and how to make ‘good’ decisions about their treatment and daily life with hemophilia.

Awards Won :

The Rx Club: 2009 Award of Excellence





Helping teens with hemophilia stay on point with their joints.

Keeping teenaged boys engaged in their hemophilia treatment plan was the challenge. Our solution was to deliver the message in a relevant, age-appropriate format that met with accolades from patients and HCPs alike.

Awards Won :

The Global Awards: 2009 Finalist Certificate

The Rx Club: 2009 Award of Excellence



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